Customer satisfaction is a powerful force that could make or break a business, and the supplement industry is perhaps the most vulnerable industry to a force as volatile and unpredictable as customer satisfaction. Supplement companies rely heavily on customer satisfaction to sell their products, and 9 times out of 10, consumers would prefer products that offer satisfaction guarantees over those that offer one-way purchases.
It’s expected that satisfaction comes from their positive experience of the product, but with plenty of factors affecting the outcome, it’s a challenge for supplement companies to keep customers satisfied. The founder and CEO of UltraCore Supplements talked about customer satisfaction and how his company takes care of its customers.
Satisfaction starts with a great product
A customer’s satisfaction is often influenced by the idea that they have the best deal, and that means having a better product than the competition. “It all starts with an amazing product. You could throw in all kinds of promotions and discounts on a bad product, and it still won’t get rave reviews. A great product gives your customers a reason to keep coming back to your product because it’s better than anything else on the market.” The CEO said about his company’s product, Male UltraCore, one of the highest-rated male performance supplements in the world.
Male UltraCore is one of the best-performing products, not just in the male performance segment, but in the entire health supplement industry. Male UltraCore is best known for its power-packed formula, geared to increase testosterone and blood flow, to help maximize the user’s physical, mental, and sexual performance.
“It’s great to have a profit-oriented approach in any business, but you won’t get there without satisfied customers, and that’s why we heavily invested in research and development, to give our customers the best product this industry has ever seen,” The CEO said. Male UltraCore has been featured in numerous head-to-head comparisons by supplement review experts, and every review comes out in favor of Male UltraCore. The dosage, the quality of the ingredients, and the superiority of its ingredient usage are currently the best in the industry.
It’s no surprise that Male UltraCore has one of the most loyal customer bases in the supplement industry, with more than 90% of its customers retained after the first two months of usage, while the rest of the industry sits at around 45% customer retention after three months. The average rating of Male UltraCore sits at 98% across all platforms, with many customers commenting on their positive experience about the product.
Value for Money
Pricing is tricky in the supplement industry. At any given point, there could be a hundred different products in the same category, all offering the same benefits, but the pricing on these products differ greatly. Some brands offer cheap and affordable supplements, while some charge a premium on their products. Supplement companies decide how much they charge their customers, and oftentimes, this leads to confusion and regret on the part of the consumer.
“In this business, I’ve learned that it pays to be honest with your customers. We are not concerned about how other companies price their supplements; what we care about is how much benefit we can give our customers at the price we charge them for. Nobody wants to find out that they overpaid on a purchase, and we want our customers to look at our product and think – hey, I got more than my money’s worth with this stuff.” The CEO said in reference to the affordability of Male UltraCore.
On top of being the best supplement in its segment, Male UltraCore is also the most bang-for-buck supplement that you could get your hands on. Male UltraCore customers not only get a month’s supply of Male UltraCore every month; they also get a free bottle of UltraCore Essentials supplements on their second month together with their next order.
The CEO certainly knows how to take care of their customers, as the record shows that many of Male UltraCore customers stay on as customers for months and even years after their first purchase. Other brands charge their customers for a significantly higher amount, while Male UltraCore gives its customers the equivalent of 2-4 supplements for the price of one.
Smart Advertising
Advertising is one of the biggest challenges for any supplement company, and it’s for that reason that most of the operational costs of running a supplement business are in advertising. Some supplement companies pay more for ads than the actual cost of manufacturing their product, and this leads to overinflated prices and mediocre results.
“Male UltraCore started with ads, we invested and put ads in strategic places, but more than that, we asked experts to try our product and experience it for themselves. We got in touch with trusted individuals in the business, and as we expected, the reviews were amazing for Male UltraCore. Our success with word-of-mouth advertising is unbelievable. We thought about having celebrity endorsers for a while, but doing so would raise our overall expenditure and raise our prices. We know for a fact that Male UltraCore is an amazing product, and we didn’t want to tarnish that by tricking our customers with celebrity endorsers. That’s a part of the reason why we were able to keep Male UltraCore affordable despite having such a massive formula.” The CEO said when he was asked about his advertising strategy.
A good product will sell itself. Customers are smarter, especially supplement customers. We have a generation of consumers that are likely to do their research before purchasing a product, and given all of the resources within their reach, it would be fairly easy to spot inconsistencies and flaws in the product.
Male UltraCore is as good as it could get with male performance-enhancing supplements, and it’s only smart to focus on the product itself and not on any other unnecessary expenses, such as celebrity endorsers. Word-of-mouth advertising is one of the most credible forms of advertising, and it doesn’t cost as much as endorsers would. A satisfied customer is the best advertiser a brand could ask for.
Great Customer Service
Customer service is an integral part of any business. Let’s face it – even the best brands have problems. A good company must have a front desk customer service department that can take care of their customers’ inquiries, and this is what most supplement companies lack. Only 4 out of 10 supplement companies have an operational customer service hotline. Many of these companies operate overseas, which already creates a huge barrier between the business and the customer.
“There would always be factors that would be beyond your control, and no matter how perfect your product is, these factors can turn your customer’s opinion about your product. That’s why it’s important to have great after-sales support. I believe it’s within our responsibility to see things through and ensure that our customers are satisfied.” The CEO said in reference to his business’ customer service department.
UltraCore Supplements’ customer care professionals handle the majority of the business’ front desk services, including inquiries, follow-ups, ordering, and after-sales support. The role of customer service is central to the business’ goal to improve customer service relations and make every customer satisfied.
Focus on Health
Performance enhancement supplements can easily take away the focus from a person’s overall health. Most customers only see the performance advantage, but The CEO sees this as an opportunity to introduce the customer to a healthier lifestyle.
“The end goal for any supplement is to improve your overall health. Increasing your physical performance is one way to get you to that goal, and it’s a personal goal for me to allow our customers to make that shift to a healthier lifestyle.” The CEO said when asked about the free XR30 Total Home Fitness videos and UltraCore Essentials Supplements.
When customers purchase Male UltraCore, they automatically get access to all 12 XR30 Total Home Fitness videos, a collection of 12, 30-minute videos designed to improve muscle mass and reduce fat. Customers also get a free UltraCore Essentials Supplement of their choice starting in their second month. This is in line with UltraCore Supplements’ goal to provide better value products.
Takeaway
As the CEO and UltraCore Supplements has shown us, giving customers what they want isn’t a complex endeavor, but it all starts with a GREAT product. UltraCore Supplements spent time and resources developing Male UltraCore, and it all paid off in the end, and even with a great product, they understood that there is value in giving customers more than what they expect, and that is why Male UltraCore is the top male performance enhancement brand in the business.